Amouage
spaces.
THE TRANSFORMATION OF THE HOUSE
In 2024 alone, Amouage opened seven new boutiques around the world. Amouage currently has 17 dedicated boutiques and over 1,000 select points of sale.
Whilst the Sultanate of Oman enjoys 10 Amouage locations the others around the world include: Dubai (Dubai Mall), Abu Dhabi (Nation Towers), Kuala Lumpur (Pavilion), New Jersey USA (American Dream), SoHo New York, Shanghai and South China (Guangzhou Shopping Mall, Parc Central).
Amouage in the historic heart of zhang yuan, shanghai
AMOUAGE PETITE BOUTIQUE, SOHO, NEW YORK
Situated in a historic building constructed in 1892-1893 , the boutique pays homage to Soho’s rich industrial past and thriving artistic community. The façade features relics of the neighborhood’s manufacturing history: metal signs advertising lithography, engraving, and office supplies; reminders of a time when the area, known as Hell’s Hundred Acres, pulsed with the energy of creation. Inspired by the tranquil beauty of the
Omani desert, the boutique’s design evokes a Martian- like crimson landscape at sunset. The space features rough stone and desert sand-inspired rammed earth architecture, creating a textured, earthy ambiance. The hand-decorated, multicolored resin floor mirrors the natural hues of shifting sands, while three melted pewter, reflective monolithic sculptures offer a striking contrast against the rammed earth walls.
AMOUAGE PETITE BOUTIQUE, SOHO, NEW YORK
Situated in a historic building constructed in 1892-1893 , the boutique pays homage to Soho’s rich industrial past and thriving artistic community. The façade features relics of the neighborhood’s manufacturing history: metal signs advertising lithography, engraving, and office supplies; reminders of a time when the area, known as Hell’s Hundred Acres, pulsed with the energy of creation. Inspired by the tranquil beauty of the
Omani desert, the boutique’s design evokes a Martian- like crimson landscape at sunset. The space features rough stone and desert sand-inspired rammed earth architecture, creating a textured, earthy ambiance. The hand-decorated, multicolored resin floor mirrors the natural hues of shifting sands, while three melted pewter, reflective monolithic sculptures offer a striking contrast against the rammed earth walls.
in-hotel PETITE BOUTIQUE, mandarin oriental, muscat
Amouage opens its first in-hotel petite boutique at Mandarin Oriental. Amouage imagined this boutique as ‘The Cloudway Ascension’, a journey into a dream world, where each visitor is guided to celestial fragrant heights. This sanctuary, bathed in soft light, features clouds that rise like steps towards a dream paradise. Each cloud, delicately gilded, displays Amouage’s iconic fragrances in a setting that evokes an ascent to another reality.
“This Petite Boutique is a tribute to the striking beauty of Oman’s off-the-beaten-track stairways: architectural wonders carved into the rugged terrain of mountains and wadis. These challenging pathways, such as the Sa’al Stairs near Muscat or the Jabal Stairway in Jabal Akhdar, are both physically demanding and deeply satisfying. The reward at the summit is priceless,” said Renaud Salmon, Chief Creative Officer.
in-hotel PETITE BOUTIQUE, mandarin oriental, muscat
Amouage opens its first in-hotel petite boutique at Mandarin Oriental. Amouage imagined this boutique as ‘The Cloudway Ascension’, a journey into a dream world, where each visitor is guided to celestial fragrant heights. This sanctuary, bathed in soft light, features clouds that rise like steps towards a dream paradise. Each cloud, delicately gilded, displays Amouage’s iconic fragrances in a setting that evokes an ascent to another reality.
“This Petite Boutique is a tribute to the striking beauty of Oman’s off-the-beaten-track stairways: architectural wonders carved into the rugged terrain of mountains and wadis. These challenging pathways, such as the Sa’al Stairs near Muscat or the Jabal Stairway in Jabal Akhdar, are both physically demanding and deeply satisfying. The reward at the summit is priceless,” said Renaud Salmon, Chief Creative Officer.
mALL OF OMAN, MUSCAT
Behind the crystalline glass façade, the curated space in Mall of Oman is home to a breathtaking artistic depiction of a solar eclipse in the Omani desert, designed by architecture firm Heroine Paris.
The finest natural stones are an essential ingredient of the balanced and expansive sculptural interior of the new boutique. Monumental cream travertine slabs wrap the inside, juxtaposing with hand carved raw greige sandstone. At the epicenter of the space, the tranquil serene palette is abruptly interrupted by the geometric monumentalism of a 3 meters high stone sphere, a contemporary sculpture.
MALL OF OMAN, MUSCAT
Behind the crystalline glass façade, the curated space in Mall of Oman is home to a breathtaking artistic depiction of a solar eclipse in the Omani desert. The finest natural stones are an essential ingredient of the balanced and expansive sculptural interior of the new boutique. Monumental cream travertine slabs wrap the inside, juxtaposing with hand carved raw greige sandstone. At the epicenter of the space, the tranquil serene palette is abruptly interrupted by the geometric monumentalism of a 3 meters high stone sphere, a contemporary sculpture.
tHE dUBAI MALL, uAE
Inspired by the magnificent dawns on the Sayq Plateau and the rose terraces of Oman, the boutique is a sensory new space inspired by harvesting Time itself.
Capturing sacred moments of a rose harvest, the boutique features the dawning Sun as it emerges to illuminate the centrepiece of the space; a majestic mountain stretching over 4 metres, whose terraced relief echoes the ‘falaj’, an Omani irrigation practice listed as a UNESCO World Heritage Site.
Bringing stories of Oman to life, the new Dubai Mall boutique is an ode to the majestic mountains and canyons of Oman, the vast sense of openness and quiet in which rusty and sandy colors contrast with eruptions of green vegetation and light.
THE DUBAI MALL, UAE
Inspired by the magnificent dawns on the Sayq Plateau and the rose terraces of Oman, the boutique features the dawning Sun as it emerges to illuminate the centrepiece of the space; a majestic mountain stretching over 4 metres, whose terraced relief echoes the ‘falaj’, an Omani irrigation practice listed as a UNESCO World Heritage Site.
Bringing stories of Oman to life, the new Dubai Mall boutique is an ode to the majestic mountains and canyons of Oman, the vast sense of openness and quiet in which rusty and sandy colors contrast with eruptions of green vegetation and light
OUR HISTORY
Amouage sprang first as a dream… a Sultan’s dream.
Founded in 1983 at the request of His late Majesty Sultan Qaboos bin Said, Amouage was meant to preserve and breathe a new life into the long-held perfume traditions of Oman. He desired to create an invaluable Gift made from the natural jewels of Oman.
A gift to offer world leaders when they would visit the Sultanate, bringing to their farther shores the quintessential beauty
of a land that has stood mighty for millennia.
A Gift of Kings…
Amouage creates an aura that is sought after even by the most sophisticated and international of consumers – it has a stellar following in circles of royal descent and globally renowned names in television, film, fashion, sport, and music
