Sayyid Khalid Bin Hamed Al Busaidi is Chairman of SABCO Group, one of the Largest business groups in oman
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Our Group is always open, as a port of call, to strategic partnerships & new relationships that will pave the way for future growth

The pioneering spirit of SABCO Group has always motivated it to take the initiative in exploring new boundaries. From representing conglomerates for infrastructure development to starting the first mall in the Sultanate, from the manufacture of exclusive perfumes to the bottling of mineral water, it embarks on new challenges that add value to its strategic growth areas. We have become a leading business group in Oman that has a recognised contribution to the commercial, economic and social development of the country whilst bringing the latest international products and services into Oman.

Fields of Expertise

Media & Entertainment
Luxury
Exhibitions
Sports
Investment
Business Incubator
Business Development
Automotive & Electronic
Manufacturing

luxury

'THE GIFT OF KINGS'

Amouage is now available in more than 70 countries around the world. The House’s international presence encompasses 19 standalone boutiques as well as a highly selective network of approximately 900 of the world’s finest department stores, perfumeries and airports.

Amouage is an international luxury fragrance house renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations.

SABCO Centre

The first boutique mall in the Sultanate of Oman, where pleasure and convenience meets luxury shopping. Its original blend of traditional and modern décor radiates a quiet elegance that adds to the shopping experience.It’s a must-visit destination for residents and tourists who frequent it for top-of-the-line products from a variety of international brands. In addition, the SOUQ at SABCO Centre provides an offering of hand-made brocades, copperware, hand-woven carpets, silver crafts, silks and kaftans from Oman and around the world.

media & entertainment

LEADERS IN MEDIA

SABCO Media is a unique cross-platform of media channels in radio, outdoor, digital and publishing, offering strategic and cost-effective media choices to our partners. 

Virgin Radio Oman

In case you’ve been off-planet, Virgin Radio is one of the biggest radio brands in the world. For all you people who know what’s up, know where the action’s at, and demand to hear the best tracks, the biggest superstars and all the freshest up-and-comers, lock your dials in place, ‘cos it’s all here, on Virgin Radio Oman. Established in Oman in 2018, Virgin Radio Oman is all about NOW and keeping the energy pumping 24/7.

Merge 104.8

Take the rich Omani history and merge it with its modern society. The result you get is Merge 104.8 – the best of both. Reaching different segments of society, Merge FM is a reflection of diversity offering entertainment and information, inspired by the rich mix of the Omani Society.

Al Wisal FM

Al Wisal FM is the number one Arabic FM station offering entertainment, unsurpassed music variety and talk shows to suit different segments of listeners at different times of the day. Content is carefully developed in-line with the evolving style and tastes of listeners.. Al Wisal commands one of the highest penetration figures with coverage spanning across Muscat, Batinah, Sharqiyah, Dhofar, Dakhiliya, Buraimi, Khasab, and Ibri.

Sabco Art

Sabco Art is a fully integrated agency established in 1983 with a blend of creativity and strategic thinking, harnessing traditional as well as emerging media technology to produce better, more efficient results to build and manage our client's brands, influence customers through engagement and expand market share. Sabco Art is a specialised hub providing design, digital and events services with special emphasis on event management, market research, advertising, digital media, web and mobile app development, print and production services.

Outdoor Media

Strategically located outdoor structures with a genuine national footprint covering the entire region of the Sultanate of Oman. Structures include rooftops, unipoles, banners, wallscapes, and digital platforms. Outdoor Media has the rights to Oman Oil petrol stations providing advertisers with a captivated audience. Outdoor media are currently working to expand their network to include major retail outlets.

Mediate

Mediate is a media directory that profiles all businesses involved in media related activities in the Sultanate. With a clever, clean and functional layout, Mediate brings together all types of media companies into one user-friendly guide helping organizations select their key media partners.

Koooora Wa Bas

A digital platform covering sports in all its facets; coverage of Oman, GCC and international sports, interviews, debates, hot issues and memorable moments.

Exhibitions

Omanexpo

Omanexpo is the pioneer event management company in Oman and the Sultanate's leading organizer of major trade fairs, conferences & consumer exhibitions. Since its establishment in 1986, Omanexpo has built a reputation for delivering events across a plethora of vertical markets becoming a well-established player in the meeting, incentives, conferences and exhibitions (MICE) industry in the Middle East.

Sports

SABCO Sports

Focusing on the development and commercialisation of sports in the MENA area, Sabco Sports specialises in marketing, branding, talent management, sports events, digital and media services. License holder for the Tough Mudder brand in the Middle East, its also owns and manages the 'National Obstacles Series', 'Oman International Youth Cup' and 'Academy League' football products. Based in Oman, there are two regional offices in Dubai and Doha.

TAKE A PEAK INSIDE OUR WORLD


dIVERSITY & LONGEVITY
Investment

Al Hail Investment LLC

Al Hail Investment develops and manages various commercial and residential properties in Oman and the United Arab Emirates. It has a successful track record of identifying opportunities in the real estate sector including Oasis by the Sea in Shatti Al Qurum, Muscat and Fujairah Tower in UAE on the corniche.

Al Yumn Investments LLC

Yumn Investments LLC is an Omani private investment company founded in 2011. The company offers shareholders returns from investments in the local equity markets directly and in the foreign markets through portfolios and funds managed by International banks. 

Family Investment Office

Established in 2000 as a professional set up, FIO manages family members personal investments and caters to their personal needs. It provides support services including concierge, travel, medical, education, public relations, administrative support amongst others.

Business Incubator

Sabco LLC

Established in 1977, Sabco LLC is the oldest operating company in Sabco Group and assists international entities, who are looking to establish a business in Oman, in administrative, technical and corporate areas, through a team of highly experienced personnel. Over the years, Sabco LLC has rendered assistance to many companies such as Sclumberger, Hitachi Zoshen, Daewoo, PSC, Delft Hydraulics and BHEL, amongst others.

Business Development

Khalid Bin Hamed Global

Established in 2016, Khalid Bin Hamed Global is a multi-investment, project vehicle focusing primarily on real estate, general trading and strategic consultancies.

Automotive & Electronic

Omasco

Omasco is a leading trading, property and financial services business in Oman with key activities in automotive, marine, electronics, projects and engineering, industrial products and other services. The company holds exclusive distributorship rights in Oman for many world-class brands including Honda, Panasonic, Toyo, Yanmar, GE, Black & Decker, Raymond Weil, Kolber, Blue Star, Dow, Prominent, Culligan, Alba, Aftron, Hamilton Jet and ADNOC.

Manufacturing

National Mineral Water Company (NMWC)

Set up in 1979, with technical expertise from Evian, France, NMWC is the market leader in Oman in the category it represents. Tanuf, El-Jabal El-Akhdar, Salsabeel and Assaha are the leading brands of NMWC.   The products sold by NMWC are bottled in an integrated, state-of-the-art, fully automatic plant with machinery from some of the world’s best equipment suppliers in Europe and USA.  

Oman Abrasives LLC

Oman Abrasives LLC is a major exporter of copper slag in the MENA region mainly catering to the quality conscious marine, oil and gas sector industries for surface preparation. Established in 1986, the factory of Oman Abrasives, at Wadi Lasil in Sohar, processes raw material sourced from manufacturers in Japan to produce sand blasting abrasives under the brand name of OMGRIT®. The product is used by marine, oil & gas, civil engineering and construction industries for maintenance of any steel vessels, equipment, pipelines and structures, and the “Made in Oman” OMGRIT® abrasives dominates the markets of Middle East, Pakistan, CIS, North Africa, Sri Lanka and several other countries.

Voltamp

One of the largest facilities in the MENA region, Voltamp have a world class manufacturing & testing facilities in Sohar and Rusayl, Oman. With 30 years of rich experience, VOLTAMP are the only manufacturer in the GCC with the capacity to manufacture a wide range of power, distribution and special transformers.Voltamp also manufactures a medium voltage & low voltage switchgears, packaged sub-stations using state-of-the-art technology.

Horizon Technologies FZE

A state of the art PET recycling setup which is ‘best in class’ in the region and a true ‘bottle-to-bottle’ recycling setup. Horizon Technologies FZE (HTF) is located at Fujairah, UAE and recycles 600 million bottles per annum thus saving a vital natural resource and prevents sending used plastic into the landfill and oceans. The company also creates a base of environmentally friendly products.

ASAS

The newest addition to the group ASAS business provides auditing, consultancy and advisory services, with a vision to be a leading office in the business. With ambitions to expand its portfolio, the company has decided to venture into the industrial field to undertake the available opportunities provided by the ever-growing development in Duqm. Therefore, the company has established a branch in Duqm, with its initial venture being a concrete ready mix plant to meet the increasing industrial growth in the area.

QUOTES

“We strive to achieve excellence in all the services and products offered within the Group, while at the same time add value to the social-economic development of the nation.”
Sayyid Khalid
sabco group, chairman
“We are always open, as a port of call, to strategic partnerships and new relationships that will pave the way for future growth."
Sayyid Khalid
sabco group, chairman

FAQ

Most frequent questions and answers

Launched in 1977 the initial Group enterprise was a holding company involved in private and public sector project development as well as in representing some leading international companies including Honda, National Panasonic and Omega.

Sabco HQ is based in Muscat, Oman but our protects and services are in over 80 countries around the world (this is mainly due to Amouage which is sold in 676 shops across the globe).

As a Minister for Diwan Affairs and Special Adviser to His Late Majesty, Sayyid Hamad was passionate in his mission to further the Omani Renaissance. A passion mirrored by the support and encouragement he extended to his sons to set up the Sabco Group which means ‘Sami and Brothers Company.’ 

Virgin Radio Oman 

Merge FM

Al Wisal FM

Sabco Art

Outdoor Media

Mediate 

Y Magazine

Koooora Wa Bas

 

Amouage

Sabco Centre

OmanExpo

Sabco Sports

Al Hail Investments LLC

Yumn Investments LLC

Family Investment Office (FIO)

Sabco LLC

Khalid Bin Hamed Global

Beverage: National Mineral Water Company

Construction: Oman Abrasives

Electricity: Voltamp

Recycling: Horizon Technologies FZE

Industrial: ASAS