Sayyid Khalid Bin Hamed Al Busaidi is Chairman of SABCO Group, one of the Largest business groups in oman
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Our vision is to be a leading conglomerate providing world-class and competitive products and services.

The pioneering spirit of SABCO Group has always motivated it to take the initiative in exploring new boundaries. From representing conglomerates for infrastructure development to starting the first mall in the Sultanate, from the manufacture of exclusive perfumes to the bottling of mineral water, it embarks on new challenges that add value to its strategic growth areas. We have become a leading business group in Oman that has a recognised contribution to the commercial, economic and social development of the country whilst bringing the latest international products and services into Oman.

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Fields of Expertise

Luxury
Media & Entertainment
Property
Exhibitions
Sports
Automotive
& Electronics
Industrial
Electricity
Beverage
Investment

luxury

'THE GIFT OF KINGS'

Amouage is now available in more than 80 countries with over 1000 points of sale world wide. The House’s international presence encompasses mono brand stores in Oman, Singapore and the UAE. Amouage is available in iconic department stores such as Saks Fifth Avenue, Harrods, Selfridges and Bergdorf Goodman. 

Amouage a high perfumery House renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations.

Exhibitions

Connect

Connect is the pioneer event management company in Oman and the Sultanate's leading organizer of major trade fairs, conferences & consumer exhibitions. Since its establishment in 1986, Connect has built a reputation for delivering events across a plethora of vertical markets becoming a well-established player in the meeting, incentives, conferences and exhibitions (MICE) industry in the Middle East.

Property

SABCO Properties

SABCO Properties brings together all commercial and residential real estate businesses. The portfolio consists of: SABCO Center, Oasis by the Sea, numerous residential buildings, several commercial buildings and several agriculture farms and land for development projects across various cities of Oman.

SABCO Center was the first boutique in Oman and is home to multiple prestigious outlets with top-of-the-line products from a variety of international brands.

media & entertainment

LEADERS IN MEDIA

SABCO Media is a unique cross-platform of media channels in radio, outdoor, digital and publishing, offering strategic and cost-effective media choices to our partners. 

Al Wisal FM

Rated by Nielsen as the number one commercial radio station in Oman, Al Wisal commands one of the highest penetration figures with coverage spanning across Muscat, Batinah, Sharqiyah, Dhofar, Dakhiliya, Buraimi, Musandam and Ad Dhahirah. The station is rated by IPSOS and NCSI as the number one private radio station in Oman.

Virgin Radio Oman

Virgin Radio is one of the biggest radio brands in the world. Established in Oman in 2018, Virgin Radio Oman is all about NOW and keeping the energy pumping 24/7.

Merge 104.8

Reaching different segments of society, Merge FM offers entertainment and information, inspired by the rich mix of the Omani Society.

outdoor media

Outdoor Media

Strategically located outdoor structures with a genuine national footprint covering the entire region of the Sultanate of Oman. Structures include rooftops, unipoles, banners, wallscapes, & digital platforms. Outdoor Media has the rights to Oman Oil petrol stations providing advertisers with a captivated audience & are currently working to expand their network to retail outlets.

Sports

SABCO Sports

Oman's leading sports agency specialising in sports marketing, sports consultancy and events. Highlights including owning and operating their own inflatable OCR Series, 'The Koooora Wa Bas Project (supported by Qatar Airways), being the delivery partner for Oman's largest mass participation event 'Muscat Marathon' & the official hospitality sales agent for Qatar 2022 World Cup.

TAKE A PEAK INSIDE OUR WORLD


dIVERSITY & LONGEVITY
Associates

Voltamp

One of the largest facilities in the MENA region, Voltamp have a world class manufacturing & testing facilities in Sohar and Rusayl, Oman. With 30 years of rich experience, VOLTAMP are the only manufacturer in the GCC with the capacity to manufacture a wide range of power, distribution and special transformers.Voltamp also manufactures a medium voltage & low voltage switchgears, packaged sub-stations using state-of-the-art technology.

Oman Abrasives LLC

Oman Abrasives LLC is a major exporter of copper slag in the MENA region mainly catering to the quality conscious marine, oil and gas sector industries for surface preparation. Established in 1986, the factory of Oman Abrasives, at Wadi Lasil in Sohar, processes raw material sourced from manufacturers in Japan to produce sand blasting abrasives under the brand name of OMGRIT®. The product is used by marine, oil & gas, civil engineering and construction industries for maintenance of any steel vessels, equipment, pipelines and structures, and the “Made in Oman” OMGRIT® abrasives dominates the markets of Middle East, Pakistan, CIS, North Africa, Sri Lanka and several other countries.

National Mineral Water Company (NMWC)

Set up in 1979, with technical expertise from Evian, France, NMWC is the market leader in Oman in the category it represents. Tanuf, El-Jabal El-Akhdar, Salsabeel and Assaha are the leading brands of NMWC.   The products sold by NMWC are bottled in an integrated, state-of-the-art, fully automatic plant with machinery from some of the world’s best equipment suppliers in Europe and USA.  

Automotive & Electronic

Omasco

Omasco is a leading trading, property and financial services business in Oman with key activities in automotive, marine, electronics, projects and engineering, industrial products and other services. The company holds exclusive distributorship rights in Oman for many world-class brands including Honda, Panasonic, Toyo, Yanmar, GE, Black & Decker, Raymond Weil, Kolber, Blue Star, Dow, Prominent, Culligan, Alba, Aftron, Hamilton Jet and ADNOC.

QUOTES

“We strive to achieve excellence in all the services and products offered within the Group, while at the same time add value to the social-economic development of the nation.”
Sayyid Khalid
sabco group, chairman
“We are always open, as a port of call, to strategic partnerships and new relationships that will pave the way for future growth."
Sayyid Khalid
sabco group, chairman

FAQ

Most frequent questions and answers

Launched in 1977 the initial Group enterprise was a holding company involved in private and public sector project development as well as in representing some leading international companies including Honda, National Panasonic and Omega.

Sabco HQ is based in Muscat, Oman but our protects and services are in over 80 countries around the world (this is mainly due to Amouage which is sold worldwide.

As a Minister for Diwan Affairs and Special Adviser to His Late Majesty, Sayyid Hamad was passionate in his mission to further the Omani Renaissance. A passion mirrored by the support and encouragement he extended to his sons to set up the Sabco Group which means ‘Sami and Brothers Company.’ 

Amouage

Connect

Virgin Radio Oman 

Merge FM

Al Wisal FM

Outdoor Media

SABCO Centre

Oasis by the Sea

Al Hail Investments LLC

Numerous residential and commercial buildings

Sabco Sports

Voltamp – Manufacturing

Oman Abrasives LLC – Manufacturing

National Mineral Water Company (NMWC) – Manufacturing

Oman Marketing & Services Company (Omasco) – Automotive & Electrical 

Learn more about Sabco Group